Search Engine Optimization - Public Relations
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Why

Why the optimized press release and video optimization work

Why does SEO-PR think the optimized press release and video optimization work more effectively for clients than social media news releases and viral videos?

SEO-PR has found that some search engine optimization techniques and public relations techniques work more effectively than others to get publicity, create awareness, build links, improve rankings, increase website traffic and generate sales leads. Or, as David Ogilvy observed back in 1983 before the World Wide Web was invented, some new marketing techniques "make the cash register ring," while the results from others have been "exaggerated by pundits in search of trendy labels."

Optimized press release vs. social media news releases

For example, SEO-PR has used the optimized press release to produce measurable results for a variety of clients, including:

SEO-PR has presented customer success stories at a number of marketing conferences. The Institute for Public Relations and PR News gave the 2005 Golden Ruler Award For Excellence in Public Relations Measurement and Evaluation to Southwest Airlines and SEO-PR for "You Are Now Free to Link PR and Sales."

In contrast, other PR agencies are getting publicity and building links for themselves by speaking and blogging about social media news releases, instead of increasing website traffic and generating sales leads for their clients by using them.

As SEO-PR president and co-founder, Greg Jarboe, noted in Search Engine Watch,

  • Adding Technorati tags to your social media releases doesn't get them into Technorati
  • Submitting press releases to social news sites like Digg is social media suicide
  • Using a jazzy new format that features bullet points and del.icio.us links isn't going to make bloggers care about your product

Video optimization vs. viral videos

SEO-PR is also using video optimization to produce measurable results for a variety of clients, including:

According to eMarketer, news and current events is the most popular type of online video content, watched by 61% of US online video viewers in February 2008. That's why SEO-PR has focused on optimizing video for newsworthy events from CES to SES. While the average YouTube video gets 50 views a month, SEO-PR has produced scores of news videos and video interviews that have exceeded that YouTube metric in less than five days.

In contrast, other viral marketing agencies are focused on creating viral videos that consist of jokes, bloopers and funny clips. According to eMarketer, comedy is the second most popular type of online video content, watched by 57% of the US online video audience in February 2008. Take a look at Will it Blend? and Ask a Ninja.

However, very, very few viral marketing companies can create a funny viral video which is funny. Unless you are one of the Blendtec guys or the L.A. comedians Kent Nichols and Douglas Sarine, don't try using their humorous viral marketing techniques at home.

Conclusion

In Ogilvy on Advertising, David Ogilvy writes, "I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don't want you to tell me that you find it 'creative.' I want you to find it so interesting that you buy the product.'"

SEO-PR thinks search engine optimization techniques and public relations techniques should work just as effectively.

If your company is interested in optimized press release or video optimization services, click on SEO PR search engine optimization public relations inquiry form and complete the form.