Social Media Marketing Services

SEO-PR offers a complete set of social media marketing services. With offices in San Francisco and Boston, the social media agency specializes in blogger outreach, social media optimization services, and social media training courses. SEO-PR’s co-founders, Greg Jarboe and Jamie O’Donnell, were social media experts before it was cool and speakers at BlogOn 2004, the first social media conference. SEO-PR has the experience and specialists to launch a successful social media campaign.

Blogger Outreach

SEO-PR’s blogger outreach services include identifying, engaging through personalized communications, and monitoring influential bloggers in the relevant category.

SEO-PR has used blogger outreach best practices to get record-breaking results for large and small organizations. SEO-PR helped The Wharton School get more than 1,100 attendees to the Wharton Economic Summit – a record in the school’s 125-year history. SEO-PR also helped Windows Secrets get 155,681 unique visitors – and 3,528 new subscribers – both weekly records for the newsletter.

Social Networking Services

SEO-PR’s social networking services include:

• Facebook marketing — Build a presence, engage your audience, and spread the message.
• Twitter marketing — Design, implement, and measure the impact of real-time marketing.
• LinkedIn marketing –Build a network, start a group, and make the most of the profile.

SEO-PR has launched award-winning social networking campaigns for both B2B and B2C companies. The social media marketing agency helped the SES Conference & Expo win the Best Use of Social Media award at the first Conference Awards 2010. Another SEO-PR client, eHarlequin, was a finalist for Best Social Media Marketing in the SES Awards 2008.

Social Media Optimization Services

SEO-PR provides social media optimization services that build on “The 5 NEW Rules of Social Media Optimization (SMO)” and applies them to media websites, news articles, blog posts, online videos, and realtime updates. These rules are:

1. Create sharable content — The better the content, the more people will want to share it with their entire social networks whether they link it, like it, dig it or share it.
2. Make sharing easy — Shareable content has to be one-button-easy so people will do it with minimal effort or thinking.
3. Reward engagement — While there are a million definitions for “engagement” ranging from comments and discussion to posting or sharing content – this is the behavior that matters most in the social web and the one that should rewarded when it happens.
4. Proactively share content — This encompasses everything from posting content to social networking profiles or creating profiles on video sharing sites, tweeting about content or offering embeddable versions of it, as well as using RSS feeds to syndicate it or creating slides to post on Slideshare.
5. Encourage the mashup — Allowing people to take ownership over published social content will continue to be a key way to spread content for the social web.

Social Media Training Courses

SEO-PR offers social media marketing workshops, customized for the client’s needs. Greg Jarboe and Jamie O’Donnell are faculty members of Market Motive, which offers social media training and certification courses. Jarboe is also a faculty member of the Rutgers Center for Management Development, which offers a Mini-MBA Program in Social Media Marketing. He’s also taught a Wharton Weblog Writing Workshop and other social media training courses.