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SEO-PR offers social media marketing and link building services
Search engine optimization and public relations experts generate measurable results for B2B and B2C sites with social media marketing campaigns and one-way link building services.
By focusing on the underlying quality as well as the ingenuity needed to get other websites to link to your website, one-way link building services will work early and often. Many social media marketing campaigns are “one-hit wonders,” but SEO-PR’s services combine a good “news hook,” an optimized press release, a well-researched list of influential bloggers, and blogger outreach best practices.
Virginia Nussey, an associate writer for Bruce Clay’s SEO Blog, recently interviewed Greg Jarboe, the president and co-founder of SEO-PR. She said, “Greg is considered an expert on everything from news search to video search to linkbait and beyond. In the industry we talk about how linkbait tactics that worked now may not be as effective a year from now. What are the underlying characteristics of linkbait that lasts?”
Greg responded, “The key is not the new fangled ‘linkbait.’ It’s the old fashioned ‘news hook.’”
SEO-PR uses the term “news hook” to describe their overall approach to social media marketing. This approach to journalists, bloggers, and other authoritative sources can enhance a company’s online reputation – whether or not it gets links.
One of the best examples of news hooks that worked early and often are the social media marketing campaigns conducted by SEO-PR for the Harlequin Romance Report, which was an SES Awards 2008 finalist for Best Social Media Marketing Campaign.
Social media marketing campaigns
On January 23, 2007, Harlequin Enterprises Ltd., one of the world’s leading publishers of women’s fiction, issued a press release about its 2007 Harlequin Romance Report that got a lot of press coverage, but few links from blogs. Using the Touchgraph Google Browser, SEO-PR discovered that bloggers were giving much more link love to eHarlequin.com than journalists.
Because there were so few links, we decided to optimize a second version of the press release. The first press release had not been optimized.
The first release had highlighted the findings that a whopping 58% of Canadian men and 41% of Canadian women had said “I love you” in the hopes that it would lead to sex. The second press release focused instead on the findings that a whopping 55% of American men and 41% of American women had said those three little words in the hopes that it would lead to sex.
SEO-PR conducted blogger research and identified 80 influential bloggers within specific target conversations and sent them emails before the release went on the wire.
How to build links
One of these bloggers, Georganna Hancock of A Writer’s Edge, emailed back, “Without a doubt, this is the best piece of PR I’ve ever received!”
The campaign generated 190 blogs posts in May, including five from The Pink Heart Society. It built 202 inlinks to the Harlequin Romance Report landing page in the eHarlequin.com press room, which ranked #2 and #3 in Google for the term romance report.
More good news – Jay Leno mentioned the Harlequin Romance Report in his monologue a few nights later and referenced the survey and statistics.
One-way link building services
The 2008 survey was hosted on a new, interactive website for the first time. In addition to completing the survey, guests of the site were encouraged to post their confessions on a live forum. The secrets posted on the website helped shape the editors’ understanding of the confessions and many can be found in this year’s Harlequin Romance Report.
The 2008 report found New Yorkers are more likely to lie, cheat and steal:
- 65% of New York women have told a lie to get out of a bad date compared to 53% of American women
- 62% of New York women have had a one night stand compared to 51% of American women.
- 59% of New York women have taken office supplies home from work compared to 49% of American women.
The optimized press release ranked #1 for Harlequin Romance, New Yorkers and lie cheat and steal in Yahoo! News, AOL News and Google News.
A story by Michelle Nichols of Reuters, entitled, “Lying not bad when it comes to daying, survey shows,” was picked up by 10 news sources worldwide (without links).
The SEO-PR designed news hook generated buzz in the blogger community (and links), including a post entitled, Romance is confusing, by James Burnett (aka Burnettiquette) at MiamiHerald.com.
Two weeks later, the new site had 368 inlinks from authoritative sources and it was ranked #1 and #2 in Google for the term, romance report.
F. Scott Fitzgerald said, “There are no second acts in American lives.” However, interesting news hooks are ethical and effective ways to get other websites to link to your website early and often.
If you are interested in learning more about SEO-PR’s social media marketing campaigns and one-way link building services, click on SEO PR search engine optimization public relations inquiry form and complete the form.