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Search engine optimization experts tackle universal search

SEO bloggers and the trade press praised SEO-PR’s search engine optimizations experts for tackling the opportunities and threats created by Google universal search in 2007.

SEO bloggers and the trade press praised SEO-PR’s search engine optimizations experts for tackling the opportunities and threats created by Google universal search in 2007. They voiced their approval after hearing Greg Jarboe, the president and co-founder of SEO-PR, speak during the session on Universal & Blended Vertical Search at Search Engine Strategies San Jose in August 2007.

• “One can’t help but notice that if Greg Jarboe had gone to Google and designed Universal Search himself he likely couldn’t have designed it (better) to play into his strength areas in news and pr related issues.”
  • David Dalka, “Universal & Blended Vertical Search,” Creating Revenue and Retention.
• “The session at SES San Jose on ‘Google Universal Search’ (GUS) was packed with people sitting on the floor. This has immense implications, as Greg Jarboe - the first speaker was quick to point out.”
  • Dixon Jones, “A Deeper Look at Google Universal Search (GUS) at SES San Jose,” Receptional blog.
• “Greg says that Universal Search is the biggest thing to happen since the Florida update in the fall of 2003.”
  • Tamar Weinberg, “Universal & Blended Vertical Search,” Search Engine Roundtable.
• “Greg Jarboe (says) 70% of what he used to know is obsolete.”
  • Simon Heseltine, “Universal and Blended Search,” RedBoots Digital Rodeo.
• “Greg Jarboe…says that universal search has so dramatically changed the search industry that newbies are at no more of a disadvantage than those of us who have been in the industry for years.”
  • Stoney deGeyter, “SES: SJ – Universal and Blended Search,” E-Marketing Performance Blog.
• “Since images are appearing in Google results, Greg says that site owners must absolutely start optimizing their images to appear in the engines, especially images for key executives.”
  • Lisa Barone, “Universal & Blended Search,” Bruceclay.com Blog.
• “Greg quipped that there is a ‘crises’ coming and you’ve now been ‘warned.’”
  • Marty Weintraub, “Humbled SEO Warriors: Search is universal. Blended Verticals Tower.” aimClear Blog.
• “Some excellent examples are being played out in front of our eyes at the conference – the most notable being the search engine results for “hurricane dean”. On Monday, Greg Jarboe of SEO PR presented on Google Universal, and showed current search results for this query. He commented on the fact that at that point, the only extra content to be embedded within the natural search results were news articles, but that as the week progressed, we should expect to see more multimedia content appearing for that search result as people uploaded images and videos. Lo and behold, by Tuesday morning, images were showing up alongside news results within the search results.”
  • Nilhan Jayasinghe, “Spannerworks at SES San Jose,” Search Sense.
• Jarboe said, “Search remains the No. 1 way that journalists obtain additional story information and so, if you are not optimizing your press releases, shame on you.”
  • Giselle Abramovich, “Universal search changes all the rules: SES Panelists,” DM News.
• “Another interesting point of Greg’s: Apparently the New York Times trains their journalists to optimize their articles to get to the top of a News Search page.”
  • Ken Grobe, “SES San Jose LIVE / Day 1: Wise Men, Hookahs, & SEO Magic,” The Ask.com Blog.
• “Jarboe says to go to Newsknife, a site which tracks the media outlets which appear on the front page of Google News the most. Such tracking changes the importance of which news organizations to pitch stories to.”
  • Loren Baker, “Google Universal Search: Invasion of News, Video and Blogs,” Search Engine Journal.
• “One of the important points made during (Greg’s) presentation was that with the introduction of the universal search investor relations are now part of search.”
  • Andrey Milyan, “SES San Jose Day 1 - Universal & Blended Search,” Search Marketing Standard Blog.
• “Greg also stated that a blog post is quickly becoming the new press release in many industries.”
  • Thomas McMahon, “Session: Universal & Blended Search,” Online Marketing Blog.
• “The Search Engine Strategies session on Universal and Blended Search was the highlight of the day at SES on Monday. A great panel made up of a cross section of industry luminaries made for stimulating and varied discussion of one of the biggest things to launch in search for years.”
  • Mike Banks Valentine, “Universal & Blended Search at SES,” WebProNews.

Can the search engine optimizations experts at SEO-PR help you tackle the opportunities and threats created by universal search? Click on SEO PR search engine optimization public relations inquiry form and complete the form.

Greg Jarboe of SEO-PR said, “In 2005, vertical creep was ignored by searchers and search marketers,” during the Universal & Blended Vertical Search session at SES San Jose on August 20, 2007. (Photo by toprankonlinemarketing)