What
What is search engine optimization today and what is SEO PR?
With universal search blending websites, videos, news, and images into a single set of results, what is search engine optimization and what is SEO PR?
According to comScore, Americans conducted 6.6 billion expanded search queries on Google in April 2008; 17% of these search queries contained a universal search result – with video and news results dominating these queries. Americans also conducted another 1.8 billion expanded search queries on YouTube and all other Google sites. That’s why SEO-PR’s expanded definition of search engine optimization includes both the universal SEO PR services and natural search engine optimization services.
Natural Search Engine Optimization Services
Search Engine Friendly Website Design – Building a search engine friendly website that that pleases both crawler-based search engines and visitors. As Mike Grehan, author of Search Engine Marketing, says, “Many websites fail from the very beginning by creating certain technical barriers which prevent them from being indexed correctly.”
Keyword Research Services – Researching the most relevant, specific, popular and competitive keywords for a given website. As Dan Thies, co-author of The Search Engine Marketing Kit, 2.0, says, “The importance of keyword strategy should not be underestimated. Everything else that you do depends on the decisions made during this phase.”
SEO Copywriting Services – Writing clearly and accurately. As Jill Whalen, author of The Nitty-gritty of Writing for the Search Engines, says, “To successfully rank highly in the search engines, the words on your Web pages should never be an afterthought but a major investment in your search engine optimization campaign.”
Link Building Services – Building quality links in an appropriate manner, which means following Google’s quality guidelines. As Debra Mastaler says on The Link Spiel blog, “The easy part of link building is knowing that you need them. The hard part is influencing the right people to give them to you.”
Blog Optimization Services – Creating unique, relevant content that can quickly gain popularity in the blogosphere. As Google says in its Webmaster Help Center, “Creating good content pays off: Links are usually editorial votes given by choice, and the buzzing blogger community can be an excellent place to generate interest.”
Web Analytics Services – Tracking, collecting, measuring, reporting and analyzing quantitative Internet data to optimize websites and web marketing initiatives – including, business outcomes. As Avinash Kaushik, author of Web Analytics: An Hour a Day, says, “Show them how much money your website is making. Show them how many leads you got.”
Search Engine Optimization Training – Teaching SEO classes and search engine optimization workshops. SEO-PR are speakers at the “Introduction to Search Engine Marketing” sessions at Search Engine Strategies Chicago, New York, and Toronto and has held corporate workshops for media companies, wire services, public relations agencies, high tech firms and business schools.
Universal SEO PR Services
Video Search Engine Optimization Services – Optimizing video for YouTube and other Internet video search engines. According to comScore, nearly 135 million U.S. Internet users spent an average of 204 minutes per person viewing more than 10 billion online videos during February 2008 – making video SEO or VSEO an essential service.
Press Release Optimization Services – Optimizing press releases for news search engines. A survey of 1,900 business technology marketers by MarketingSherpa rated the optimized press release the most effective emerging market channel. Tad Clarke, Editorial Director of MarketingSherpa, has called the service SEO-PR has pioneered “the tactic known as SEO PR.”
Universal SEO Training – Teaching universal search engine optimization classes and universal SEO workshops. SEO-PR teaches “Optimizing for Universal Search” with Amanda Watlington of Searching for Profit at Search Engine Strategies London, New York and San Jose and is preparing a Google Universal Search course as members of Market Motive’s faculty.
Search engine optimization and, with the advent of universal search, SEO PR is all the services listed above – and more, including image optimization, search engine reputation management, social media optimization and paid inclusion services.
If your company wants additional information about natural search engine optimization services or universal SEO PR services, click on SEO PR search engine optimization public relations inquiry form and complete the form.