Search Engine Optimization Services

SEO-PR provides a wide range of search engine optimization services. With offices in San Francisco and Boston, the SEO company specializes in link building, SEO copywriting, universal search, and SEO training. SEO-PR’s co-founders, Greg Jarboe and Jamie O’Donnell, have been called “SEO experts” and praised for their “search engine optimization wizardry.” SEO-PR has the link building experts and search engine optimization specialists to create a link building campaign and SEO content writing.

Link Building Services

The quantity, quality, and relevance of the links to a website or blog are all important factors to its search engine ranking. Earning additional high-quality, authoritative inbound links can improve search engine ranking. That’s why SEO-PR’s professional link building services include:

• Competitor link analysis — Looking at the links that drive the search engine rankings of one or more direct competitors and analyzing their link building strategies.
• Link building strategy – Developing a link building strategy that not only increases the number of links pointing to a website, but also improves the quality and relevance of those links.
• Media outreach — Reaching out to influential journalists to gets links to content on a website or blog that is newsworthy, useful or valuable to their readers.
• Blogger outreach — Reaching out to influential bloggers to gets links to content on a website or blog that is newsworthy, useful or valuable to their readers.
• Twitter outreach — Reaching out to influential Twitter users to gets links to up-to-the-second social updates, news articles and blog posts about hot topics around the world.
• Manuel directory submission — Making sure that all the high quality directories and business listings that should know about a website or blog are aware that it is online.
• Sitemap submission — Using Google and Bing’s Webmaster Tools to submit Sitemaps in order to get comprehensive data about internal and external links to the website.

SEO-PR helped Parents.com build 859 inlinks to a new Toy and Product Recall Finder, according to an SEO case study at SES Toronto 2009. The SEO company also built 368 inlinks to the Harlequin Romance report from authoritative sources, including James Burnett (aka Burnettiquette) at MiamiHerald.com, according to another SEO case study at SES Toronto 2008.

SEO Copywriting Services

The best way to get other websites and blogs to create relevant links is to create good content. The more useful the content, the greater the chances that someone else will find it valuable to their readers and link to it. Links are usually editorial votes given by choice, so good SEO content writing pays off. That’s why SEO-PR’s SEO copywriting services include:

• Keyword research — Using keyword research tools like WordStream for SEO to find the best keywords, organize them for action, and create optimized content that drives traffic and leads.
• SEO content writing – Creating a useful, information-rich website; writing pages that clearly and accurately describe the content; and making sure every page is reachable from at least one static text link.
• Press release writing — Writing online press releases primarily for humans, with news search engine considerations a secondary concern, and adding links intended to help people find interesting, related content, when applicable.
• Feature articles– Writing feature stories in a variety of categories that are coordinated to fit the editorial calendar of a typical newspaper, and adding links intended to help people find interesting, related content, when applicable.
• Link bait– Creating good hooks that can catch people’s attention and unique, relevant content that can quickly gain popularity in the Internet community makes wonderful “bait” for links.

Universal Search SEO

SEO-PR was one of the first SEO companies to focus on universal search SEO. In 2007, Google began blending different types of content – including videos, images, news, maps, books, and websites– into its universal search results. In 2009, Google started including live updates from Twitter and fresh blog posts in its real-time search results. And in 2010, Google added some Facebook pages.

seemingly anything that moves for search.” And one SEO blogger has said, “One can’t help but notice that if Greg Jarboe had gone to Google and designed Universal Search himself he likely couldn’t have designed it (better) to play into his strength areas in news and PR related issues.”

SEO Training Courses

SEO-PR offers search engine optimization workshops and other SEO training courses, customized for the client’s needs. Greg Jarboe and Jamie O’Donnell are faculty members of Market Motive, which offers SEO training and certification courses. Jarboe is also a faculty member of the Rutgers Center for Management Development, which offers a Mini-MBA Program in Digital Marketing.