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Recent search engine optimization and public relations articles
Greg Jarboe has written more than 200 search engine optimization and public relations articles since 2003. Here are his recent articles on SEO and PR.
Search engine optimization or public relations articles from 2008
CNN and MSNBC Battle Yahoo News for Top News Site
Search Engine Watch, Apr. 29, 2008 – According to Nielsen Online, the CNN Digital Network and MSNBC Digital Network both topped Yahoo News as the top online current events and global news destinations for March 2008.
Print Journalists Optimistic...Or Not
Search Engine Watch, Apr. 16, 2008 – A recent survey of 1,231 journalists in traditional and non-traditional media, including newspaper and magazine journalists, television, radio and online reporters, and bloggers, seemed to show that most journalists are optimistic about the future of their publications.
Is Google Not So Portal-Like After All?
Search Engine Watch, Mar 26, 2008 – During the Orion Panel on universal search at last week’s Search Engine Strategies conference, James Lamberti, SVP of search and media at comScore, presented new data that raised a series of new questions.
Online Reputation Management Requires Cabinet War Rooms
Search Engine Watch, Mar 11, 2008 – In many cases, a reputation management campaign can take months to complete. Addressing underlying issues and replacing negative content with more favorable pages takes time.
Stop Press: Google News Edges Past Yahoo News in UK< br /> Search Engine Watch, Feb 12, 2008 – According to the latest data from comScore World Metrix, Google News UK has edged past Yahoo News UK & Ireland in total unique visitors for December 2007.
Articles on SEO or PR from 2007
Blogs are the new trade press
Search Engine Watch, Dec. 18, 2007 – The world of public relations has changed dramatically over the past five to 10 years – or, at least it should have.
Is the social media press release a meatball sundae?
Search Engine Watch, Nov. 27, 2007 – Ladies and gentlemen of the jury, the prosecution will prove beyond a reasonable doubt that the “social media press release” alias “social media news release” alias “social media release” is unfortunately a meatball sundae.
What do you want to measure?
ContextWeb Internet Advertising Blog, Aug. 10, 2007 – Peter Drucker, the famous author, management consultant and university professor, once wrote, “You can’t manage what you can’t measure.”
iPhone and mobile advertising: What’s ahead for the agency
ContextWeb Internet Advertising Blog, July 9, 2007 – I’ve been asked to discuss the opportunities and challenges ahead for agencies in regard to advertising on mobile devices as we move into the iPhone era.
The crowded world of press release SEO
Search Engine Watch, June 21, 2007 – This week, I moderated a panel at the PRSA T3 PR Conference, or, for those unfamiliar with the acronyms, the Public Relations Society of America Theory, Tactics and Technology for High-Tech Public Relations Conference.
Revealing the sources of Google News
Search Engine Land, May 31, 2007 – American journalists and news reporters never reveal their sources.
PR News survey finds online video is underutilized
Search Engine Watch Blog, May 16, 2007 – A new survey conducted by PR News and Medialink reveals that PR pros aren't using online video as often as they’re watching it.
Is Google too powerful?
ContextWeb Internet Advertising Blog, April 10, 2007 – For the April 9, 2007, cover story, Business Week’s Silicon Valley Bureau Chief Robert Hof asked Google CEO Eric Schmidt, “Is Google too powerful?”
Using top search keywords in online public relations
The Wordtracker Academy, April 4, 2007 – SEO-PR has been offering optimized press release services since March 2003.
Stats show Google dominates the international search landscape
Search Engine Watch, Feb. 22, 2007 – What is the most popular search engine in the UK?
Google News isn’t top dog in UK news search, either
Search Engine Watch Blog, Feb. 19, 2007 – Last week, my article, “Is Google News the tail wagging the news search dog?” appeared in Search Engine Watch – just as Search Engine Strategies was getting underway in London.
Is Google News the tail wagging the news search dog?
Search Engine Watch, Feb. 13, 2007 – Google News gets more press mentions than other news search engines.
Search engine optimization or public relations articles from 2006
Three innovative ideas that will rock your business
Thumbshots.org, Nov. 25, 2006 – Yogi Berra once said, “You can observe a lot just by watching.”
The 100th birthday of the press release
E-Consultancy.com, Oct. 28, 2006 – Today is the 100th birthday of the press release.
Is the tactic known as SEO PR better than the one called PR 2.0?
Thumbshots.org, Oct. 23, 2006 – Ivy Lee, who some consider to be the father of modern PR, invented the press release on October 28, 1906.
More Americans get news online than watch nightly network news
Thumbshots.org, Sept. 23, 2006 – According to The Pew Research Center for the People and the Press, the percentage of Americans who get regularly their news online has increased from 29% two years ago to 31% today.
How to write a press release for Yahoo News and Google News?
Thumbshots.org, Aug. 26, 2006 – Learning how to write a press release for Yahoo News and Google News is no longer an interesting sideline for a few SEO copywriters.
B2B lead generation tactics
Internet Search Engine Database, July 30, 2006 – Blogs and podcasts have joined free demos, webcasts and white papers as the best business-to-business (B2B) lead generation tactics, according to new market research from MarketingSherpa.
Press releases leapfrog trade publications as news source
Internet Search Engine Database, June 12, 2006 – You could have knocked me over with a feather last week after I read that “Press releases are more popular than reported news.”
This news headline wasn’t optimized by The New York Times
Internet Search Engine Database, May 22, 2006 – Although I’m a News Search SEO expert, I’m also a former award-winning newspaper editor.
Targeting search ads by demographics and behavior
Search Engine Watch, March 22, 2006 – The days of targeting searchers only via keywords are coming to an end.
Winning a search advertising bid war
Search Engine Watch, March 14, 2006 – Your pay-per-click campaign is advancing steadily until suddenly, the ranking officer at some joker's company launches a surprise attack, overruns your position, and pins you down in a bloody bidding war.
Beyond beta: Google News graduates
Search Engine Watch, Jan. 25, 2006 – Google News has finally graduated from beta status, after more than three years in development, with some shiny new features.
Video search: Still “early days”
Search Engine Watch, Jan. 17, 2006 – Producing video content?
Articles on SEO or PR from 2005
Meet the B2B search engines
Search Engine Watch, Sept. 29, 2005 – One of the top trends highlighted at the Search Engine Strategies conference in San Jose was the growing importance of vertical search, and one of the key sessions in the vertical track was “Meet the B2B Search Engines.”
Hurricane Katrina drives traffic to blogs and news search engines
WebProNews, Sept. 6, 2005 – Hurricane Katrina made landfall at Plaquemines Parish, Louisiana, at approximately 7:10 a.m. EDT on Aug. 29, 2005.
AOL News joins the big league of news search engines
Search Engine Watch, Aug. 25, 2005 – AOL News has quietly and quickly sprinted into a leading news search engine, joining Yahoo News, Google News and Topix.net as a primary destination for online news.
Is WSJ.com the dog that didn’t bark?
WebProNews, July 18, 2005 – One of the stories that I’ve been tracking for the past 18 months is the relative size of the unique audiences of Yahoo News and Google News.
Top story at WebmasterWorld is “Search Engine SmackDown”
Internet Search Engine Database, June 26, 2005 – The undisputed top story at last week’s WebmasterWorld Search Conference in New Orleans was the “Search Engine SmackDown” on Thursday afternoon between Matt Cutts, a Software Engineer from Google, and Tim Mayer, the Director of Product Management at Yahoo Search.
Blogs, boards, and posts: Capturing consumer buzz online
Search Engine Watch, April 7, 2005 – A new category of software tools has emerged that uses search engine technology to find and organize consumer-posted thoughts and opinions.
Measuring PR in cold, hard cash
AXLE, March 8, 2005 – Back in 1986, I became the Director of Corporate Communications at Lotus.
Can you name the top ten search engines?
Internet Search Engine Database, Feb. 7, 2005 – What are the top ten search engines?
Search engine optimization or public relations articles from 2004
Yahoo News and Google News now reach more than 27 million Americans a month
WebProNews, Aug. 17, 2004 – At the recent Search Engine Strategies conference in San Jose, many search engine marketers seemed surprised to discover that Yahoo News now reaches a larger unique audience in the U.S. than MSNBC.
Ranking the quality of online news
Search Engine Watch, March 24, 2004 – How good are the 4,500 news sources from around the world that Google News continuously crawls?
Yahoo News upgrades to take on Google News
Search Engine Watch, March 22, 2004 – Yahoo released a new version of its news search engine late last week, a new move in what may be a modern-day version of the great newspaper wars.
How to write a press release for Google News
WebProNews, Jan. 7, 2004 – Learning how to write a press release for Google News is a five-step process that can be taught in a half-day public relations workshop.
Articles on SEO or PR from 2003
A “fireside chat” with Google’s Sergey Brin
Search Engine Watch, Oct. 16, 2003 – Is Google God?
Law School Builds Overseas Study Program With SEM Campaign
SEMPO, July 31, 2003 – In late February 2003, Amey S. Hempel, Webmaster of the McGeorge School of Law in Sacramento, California, contacted SEO-PR.
Failure IS an Option: Mistakes That Inspire
The Measurement Standard, May 29, 2003 – Peter Peter Drucker has observed, “You can’t manage what you can’t measure.”
Search engine marketing goes mainstream
Search Engine Watch, April 23, 2003 – There was plenty of evidence at Search Engine Strategies 2003 that search engine marketing has gone mainstream.
