Search Engine Optimization - Public Relations
Call (415) 643-8947 to learn about SEO-PR's services.

What

What is public relations on the Internet and what is PR 2.0?

With news search engines and influential blogs shifting the integrated marketing communications paradigm, what is public relations on the Internet and what is PR 2.0?

Effective Public Relations Services

Public Relations Strategies and Tactics - SEO-PR offers advice and counsel on public relations strategies and tactics to a broad spectrum of clients and helps companies identify market trends and tackle industry issues. SEO-PR can also provide thought leadership marketing and speech writing services. SEO-PR's strategic objectives extend beyond getting publicity to increasing website traffic and generating sales leads.

Media Relations Services - SEO-PR starts each new client's media relations plan by identifying the reporters that have been writing stories about the client company and developing ways to strengthen relationships with them. SEO-PR identifies the reporters that have been writing news stories about the market segment or product category, but haven't mentioned the client, and then develop ways to establish relationships with them. SEO-PR can also provide the spokespeople with media relations training to ensure that they are as responsive and as quotable as those writing under deadlines want and need them to be. The goal of effective media relations has not changed in 100 years: To increase the number of news stories that mention the company and reduce the percentage of times when the company isn't mentioned in a relevant story.

Speakers' Bureau - To position executives as thought leaders in a market segmet, SEO-PR works with the company to determine who will be designated conference speakers and which interesting topics they can speak on. SEO-PR will then provide the following services:

  • Research appropriate speaking opportunities at events
  • Write speech abstracts to match speaking opportunities
  • Contact organizations to procure speaking slots
  • Prepare and/or review presentations

Industry Surveys - Over the past five years, SEO-PR has seen a great deal of media interest in surveys by the Search Engine Marketing Professional Organization (SEMPO), MarketingSherpa and AdMedia Partners and helps organizations sponsor industry surveys and promote the results.

New PR Best Practices

Press Release Optimization Services - SEO-PR is regarded as the pioneers and leading authorities on online publicity and the SEO experts who developed press release optimization. MarketingSherpa calls getting optimized press releases included in news search engines "the tactic known as SEO PR." SEO-PR provides clients with press release optimization services or teaches clients how to craft optimized press releases for their organization.

Blog Outreach - According to Advertising Age, "There are about 15 million active blogs read by 57 million people, a number that gives bloggers great credibility, power and influence as sources of information for everything from news to corporate reputations to product purchasing." Greg Jarboe, SEO-PR President and co-founder, wrote in Search Engine Watch, "Blogs are the new trade press." That makes blog outreach an essential component of PR 2.0. SEO-PR identifies who is influential within specific conversations taking place in social media such as blogs and conducts outreach to them. SEO-PR's blogger outreach programs have generated measurable results for Harlequin, the Wharton Economic Summit and Windows Secrets, among other clients. SEO-PR customer success stories have been presented at the MarketingSherpa Selling Online Subscriptions Summit in New York City, PR Online Convergence Conference in Los Angeles, Search Engine Strategies Conference in Toronto, and Executing Social Media Interactive Conference in Atlanta.

Public Relations Measurement Services - SEO-PR provides clients with regular reports that go beyond traditional ways to measure PR, such as counting news clippings, to include new PR metrics and advanced methods for measuring PR, such as improving communications with bloggers, generating publicity in bogs, building awareness with opinion leaders, getting inbound links to landing pages, and increasing internet traffic to the website.

SEO PR Training - SEO-PR has taught online publicity classes and SEO PR workshops. Among trainings offered for individual companies and at industry conferences are: "Online PR 101: Press Release Optimization," "SEO PR 2.0: From Press Release SEO to Blogger Relations and Beyond," and "Press Release SEO: Focusing on Search as a Public Relations Tool." at Search Engine Strategies.

SEO-PR delivers customized training via webinar or in-person to media companies, wire services, public relations agencies, high tech firms and business schools, both domestically and internationally. These customized trainings allow SEO-PR to incorporated client examples into the training.

What is public relations on the internet and what is PR 2.0? It's all the services listed above - and much more.

If your company would like more information, click on SEO PR search engine optimization public relations inquiry form and complete the form.