Who

Public relations experts called authorities on online publicity

Greg Jarboe and Jamie O’Donnell, co-founders of SEO-PR and the public relations experts on Market Motive’s faculty, are “regarded as the pioneers and leading authorities on online publicity.” That’s why Market Motive invited Greg and Jamie to join its faculty, which has been called the Internet marketing dream team.

“Greg and Jamie have more than 40 years combined experience in public relations, corporate communications and marketing,” said Market Motive CEO Michael Stebbins. And they “continue to blaze new trails on one of the best kept secrets in Internet marketing: online publicity.”

An outline of the practical, actionable lessons taught by our public relations experts and some samples of their online publicity training videos appear below.

The evolution of online PR

In this first of eight segments, Greg Jarboe of SEO-PR provides an overview of how online PR differs from traditional public relations, starting with the origins of the press release. He explains how online news has started to replace print news. He outlines the five-step process for optimizing press releases for Yahoo! News, AOL News, Google News and other news search engines and mentions several case studies proving the effectiveness of online publicity using quantitative data. Sample the first few minutes >>

Choosing and positioning your keywords

In the second of eight segments, Greg covers the first two steps of the press release optimization process: picking target keywords and positioning keywords. He explains the methods that work, backed up with case studies, and covers important details such as the maximum headline length in different online news publishers. Sample the first few minutes >>

Adding links and submitting to wire services

In the third of eight segments, Greg covers the next two steps: building inbound links and submitting press releases to one of the major wire services. Links are the secret ingredient of an optimized press release—and not for the reason one might think. Greg explains why and discusses how to build inbound links in press releases and measure their effectiveness using unique URLs. Sample the first few minutes >>

Press Release Measurement

In the fourth of eight segments, Greg covers the final steps of the press release optimization process: measuring PR outputs and tracking business outcomes. He provides some case studies of press release measurement that explain what can be measured outside a site, and how the resulting activity that comes to the site can be measured and how that impacts business outcomes. Sample the first few minutes >>

SuperPages.com case study: Experiences from the trenches

In the fifth of eight segments, Greg shares a press release optimization case study from SuperPages.com. He goes through a complete press release optimization campaign, broken down into stages – with detailed lessons extracted from his own successes and failures. From the mixed blessing of RSS feeds to the selection of landing pages, he shows how online PR can cut PPC spend. [First 3 minutes 3mb streaming flash] Sample the first few minutes >>

MarketingSherpa case study: Comparing optimized and unoptimized releases

In the sixth of eight segments, Greg shares a press release optimization case study from MarketingSherpa. This fascinating study shows the effects of optimization to traffic and more importantly to blog coverage which leads to higher conversion rates for the ecommerce store used in this case study. Sample the first few minutes >>

ClickTracks case study: Using online PR to compete against free

In the seventh of eight segments, Greg shares an online PR campaign case study from ClickTracks, the former company of Michael Stebbins, CEO of Market Motive, and John Marshall, CTO of Market Motive. Greg shows how ClickTracks successfully parried Google and was able to improve sales of its web analytics products. Sample the first few minutes >>

Online PR 2.0

In the eighth of eight segments, Greg looks at some advanced strategies, including blogger relations and universal search. He explains advanced strategies covering professional blogs and how in some cases they are replacing mainstream media already, tools that map the entire blogosphere, and Google Universal Search. Sample the first few minutes >>

These are just samples of the online publicity course taught by SEO-PR’s public relations experts. If your company would like to see more examples of their training videos or wants more information about their practical, actionable lessons, click on SEO PR search engine optimization public relations inquiry form and complete the form.