Why

Public relations experts called authorities on online publicity

Greg Jarboe and Jamie O’Donnell, the public relations experts on Market Motive’s faculty, are “regarded as the pioneers and leading authorities on online publicity.”

That’s why Internet marketing pioneers who launched Market Motive in August 2007 invited Greg and Jamie to join the Internet marketing dream team on their faculty.

“Greg and Jamie have more than 40 years combined experience in public relations, corporate communications and marketing,” says Market Motive CEO Michael Stebbins. And they “continue to blaze new trails on one of the best kept secrets in Internet marketing: Online publicity,” he adds.

The evolution of online PR
An example of the practical, actionable lessons taught by SEO-PR’s public relations experts about online publicity can be seen in this training videos appear below Greg Jarboe provides an overview of how online PR differs from traditional public relations, starting with the origins of the press release. He explains how online news has started to replace print news. He outlines the five-step process for optimizing press releases for Yahoo! News, AOL News, Google News and other news search engines and mentions several case studies proving the effectiveness of online publicity using quantitative data.