Online Video Marketing Services

SEO-PR offers a comprehensive list of online video marketing services. With offices in San Francisco and Boston, the video marketing company specializes in video SEO services, video production services, YouTube marketing, and online video training courses. SEO-PR’s president, Greg Jarboe, wrote the book, “YouTube and Video Marketing: An Hour a Day,” and writes about video marketing for Search Engine Watch. SEO-PR has the video experts to launch a successful YouTube campaign.

YouTube Marketing Strategies

• Key opinion leader identification — Mapping the key opinion leaders in the YouTube community, video blogs, online media, and social media.
• Key opinion leader outreach — Reaching out to the key opinion leaders in the YouTube community, video blogs, online media, and social media.
• YouTube video promotion — Using YouTube Promoted Videos to broadcast a brand across the YouTube ecosphere and drive views to video assets.
• Marketing campaign measurement — Using YouTube Insight statistics to measure views, discovery, demographics, community, and subscribers.
• Outcome measurement — Using Google Analytics reports to measure website traffic and marketing effectiveness as well as advertising ROI.

Read more about SEO-PR’s approach to video marketing in Greg Jarboe’s iMedia Connection article, “9 new rules for YouTube marketing.” The rules are:

1. YouTube marketing is the new video marketing.
2. You can’t make it on YouTube alone.
3. Great video content can come from anywhere.
4. There is no premium video content, only popular video content.
5. YouTube ads can be popular video content, too.
6. Keep to a schedule and theme when publishing video content.
7. Think about the next action and viewer engagement.
8. Cross-platform promotion and the first 24 hours are huge.
9. Don’t watch comments too closely, but obsess on Insights.

SEO-PR has launched successful YouTube campaigns in Canada, the U.K., and the U.S. The video marketing company helped the SES Conference & Expo event series win the Best Use of Social Media award at the first Conference Awards 2010. SEO-PR also helped Yell to increase calls to its 118 24 7 directory enquiries service by an unprecedented 70 percent in April 2009.

Video Production Services

SEO-PR’s video production services include:

• Marketing video production — Providing project ideas, conducting interviews, and uploading videos.
• Videography services — Shooting, editing, titling, and encoding video for the Internet.
• YouTube channel customization — Creating and customizing YouTube channels, including Partner and brand channels.

Read more about SEO-PR’s approach to video production in Greg Jarboe’s Search Engine Watch article, “Creating Online Video Content that is Worth Watching,” and Grant Crowell’s interview of him for ReelSEO entitled, “How To Make The Most Of Your YouTube Channel – Part 1.”

Video SEO Services

SEO-PR’s video SEO services include:

• YouTube keyword research — Using the YouTube keyword tool to find the best YouTube keywords for a video marketing campaign.
• YouTube video optimization — Using relevant and accurate tags, titles and video descriptions to help videos be discovered in YouTube search results and Related Videos.

Read more about SEO-PR’s approach to video SEO in Greg Jarboe’s Search Engine Watch article, “YouTube Keyword Tool and Video Optimization Techniques.”

Online Video Training Courses

SEO-PR offers YouTube and video marketing workshops and other online video training courses, customized for the client’s needs. SEO-PR’s co-founders, Greg Jarboe and Jamie O’Donnell, are faculty members of Market Motive, which offers video and YouTube training and certification courses. Jarboe is also a faculty member of the Rutgers Center for Management Development, which offers a Mini-MBA Program in Social Media Marketing.