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Internet marketing gurus optimizing video for YouTube channels
In August 2006, SEO-PR’s Internet marketing gurus started optimizing video for YouTube, when the video sharing site delivered more than 100 million views a day.
By April 2007, part of the SEO training class taught at Search Engine Strategies New York by Greg Jarboe of SEO-PR and Amanda Watlington of Searching for Profit was focused on how to optimize video for YouTube, the leader in online video.
By March 2008, SEO-PR’s Internet marketing gurus were producing, optimizing and uploading multiple videos to YouTube during Search Engine Strategies New York, when comScore Video Metrix reported that 84.8 million viewers in the U.S. watched 4.3 billion videos on YouTube.com that month.
The SEO-PR team has mastered the process of creating YouTube videos that receive hundreds of views in less than a week, while the typical YouTube video receives only 50 views a month. By starting when it was still “early days” for this emerging category, SEO-PR has also developed the video SEO best practices to create YouTube channels that now receive thousands of views month after month.
What our Internet marketing gurus have discovered
Optimizing video for YouTube is similar, but different from optimizing websites for Google, press releases for Google News or RSS feeds for Google Blog Search. SEO-PR’s Internet marketing gurus have discovered two key similarities while optimizing videos for YouTube.
One similarity is to give visitors, journalists, bloggers and YouTubers the information they’re looking for. This involves conducting keyword research to discover the search terms that people might use to find content and making sure these keywords are included in titles, headlines, and copy. This also involves providing high-quality content in web pages, press releases, RSS feeds, and YouTube videos. In fact, this is the single most important factor.
A second similarity is to get important sites and relevant blogs to link to your content. Links help Google’s crawlers find content and can give it greater visibility in web, news, blog, and video search results. And one way links from important sites and relevant blogs weigh more heavily.
Optimizing video for YouTube is different
How is optimizing video for YouTube different? According to eMarketer, news and current events is the most popular type of online video content, watched by 61% of US online video viewers in February 2008. Comedy is the second most popular type of online video content, watched by 57% of the US online video audience that month.
In other words, the odds of creating top news videos are better than the odds of creating top funny videos. This begins to explain why SEO-PR has been able to produce scores of news videos that have received hundreds of views in less than a few days while the average YouTube video receives only 50 views a month.
How to increase views on YouTube
How did SEO-PR increase views on YouTube? Take a close look at three of SEO-PR’s top news videos and video interviews produced for Search Engine Strategies (SES).
The Big Switch by Nicholas Carr
SEO-PR started optimizing video for SES in February 2008. One of the first YouTube videos SEO-PR produced was a video interview of Nicholas Carr, author of The Big Switch and the Keynote Speaker at SES London and SES New York. In the first five days, this news video had several hundred views. Four months later, this video interview had 1,925 views.
SES London 2008: Day 1 Roundup, Feb 19 2008
At SES London, SEO-PR did a roundup of Day 1 of the Search Engine Strategies conference. In the first five days, SEO-PR video interviews with David Naylor of Bronco, Michael Boland of The Kelsey Group, Matt Bailey of SiteLogic, Steven Kaufman of Digitas, Rebecca Lieb of ClickZ, and Fredrick Marckini of Isobar had hundreds of views. Three months later, this news video had 643 views.
My Mahalo Launch with Jason Calacanis
At SES New York, SEO-PR interviewed Jason Calacanis, the Founder and CEO of Mahalo.com, who gave the afternoon keynote on Day 3 of the Search Engine Strategies conference. In the first five days, this news video had several hundred views. Two months later, this video interview had 782 views.
None of SEO-PR’s top news videos and video interviews tries to be funny; but they all endeavor to be newsworthy. That’s why they get one way links from important sites and relevant blogs. That’s why they regularly receive hundreds of views in less than a week.
As news and current events emerged as the most popular type of online video content, SEO-PR moved quickly to harness this trend.
If your company wants to talk with SEO-PR’s Internet marketing gurus about optimizing video for YouTube, click on SEO PR search engine optimization public relations inquiry form and complete the form.